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A little bit about us
The Show, Don’t Tell newsletter is written by Jason Oakley and Eric Holland. We’re two product marketers with a passion for interactive demos.
2025 is a big year for us. We launched our own Interactive Demo agency, called DemoDash.
We work with Navattic customers to help them build remarkable interactive demos. The kind that quickly become their top product marketing asset. We map your story, build your tours, and help you measure the impact.
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JASON OAKLEY
I’m a product marketing consultant and former PMM leader at Klue, Chili Piper, and Uberflip. I was an early adopter of Navattic and have been working with them as an advisor and coach ever since.
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ERIC HOLLAND
I’m a product marketing consultant, podcaster, and creator of Klue’s Demo Arena — a 14-tour experience covering 4 different personas that generated over $1million in pipeline in 2024.